“I am involved with every aspect of the creation of Flor de Maria shoes. From the design sketches to the meticulous craftsmanship to the sourcing of fine materials, I, personally, oversee every stage of production. My designs prioritize comfort and elegance helping women navigate the world in fabulous shoes."
Flor de Maria Rivera - Founder and Creative Director
Revolutionary Brand Brings Glamour and Comfort to Luxury Shoe Design
Founded by the visionary designer Flor de Maria Rivera in 2019, the Flor de Maria brand stands at the intersection of luxury, sensuality and comfort in women's footwear, offering a transformative experience with each step. From its headquarters in the San Francisco Bay Area, the label captures the essence of prestige and allure, empowering women worldwide to embrace their inner strength and exude confidence.
As founder and creative director, Rivera’s unwavering commitment to excellence is reflected in every facet of the brand’s meticulous craftsmanship, thoughtful design and exceptional attention to detail. From the initial sketches to the careful sourcing of premium materials, Rivera oversees the entire process, all the way through to the final result. Designer Rivera, who trained at Arsutoria School in Milan, Italy, forges innovative design with sumptuous leathers when creating each pair of Flor de Maria shoes.
Whether it’s a restrained, pointy-toe heel with crystal embellishments or sandal stilettos with double ankle straps, each pair of shoes embodies elegance and sophistication. “My goal is to elevate my clients’ style and amplify their unique personalities,” says Rivera. “That’s why I pay attention to every detail to help the wearer shine with radiance and determination the moment they step into a pair of Flor de Maria shoes.”
In a remarkably short time, Flor de Maria has transcended the boundaries of fashion, becoming an influential symbol of empowerment for women. “My shoes are here to remind women that they possess the inherent ability to tackle any challenge and to help them make an indelible mark on the world,” says Rivera. It’s a message that has resonated with women around the world as well as with Hollywood's elite. Renowned celebrities such as Kylie Jenner, Jenna Ortega, Cameron Diaz, and Jada Pinkett-Smith, have all worn the brand’s shoes during red carpet appearances. In fact, Flor de Maria's influence on the red carpet is extensive, with its shoes gracing the feet of celebrities at almost every major award show, including the Oscars, Emmys, Grammys, Country Music Awards, Latin American Music Awards, Premios Juventud, Billboards, MTV Music Awards, Latin Billboards, Latin Grammys, and beyond.
The brand has been featured in prestigious magazines such as Elle, Harper's Bazaar, Glamour, Cosmopolitan, Brides, and many more, which have celebrated its exquisite designs and commitment to femininity, beauty, and comfort. This widespread recognition is a testament to the brand's ability to captivate audiences and solidify its position as a sought-after and respected luxury footwear brand.
Within just a few years, the brand has emerged as an unrivaled label that embraces vibrant colors and produces designs with feminine sophistication. It accompanies the wearer from the boardroom, to jet bridges, to Broadway. Rivera's intimate understanding of this world, derived from her own experiences, undoubtedly contributes to the brand's resounding success. "I am blessed with the greatest job in the world because I essentially design for myself."
Flor de Maria continues to redefine luxury, leaving an everlasting impression with every impeccably designed shoe. With each stride, women embrace their inner strength, captivating the world with timeless elegance.